Mass Mailing With a Mass Email Service
The internet is used by consumers & professional of all types all over the world on a daily basis to keep track of invoices, take care of customers, market their businesses and a myriad of other business tasks. Of these important business tasks that can be taken care of through the internet, marketing a business online may be the most important for many business owners. A great majority of businesses choose mass mailing marketing campaigns to improve sales, credibility, brand awareness and to bring in new customers while keeping current customers interested in their businesses. If you are a business owner who is interested in reaping the benefits of mass mailing campaigns, working with a mass email service if often the best choice.
Mass mailing with a mass email service is the most effective course of action for those who want to have successful email marketing campaigns. Mass email services can effectively advertise your company, which allows businesses and professionals to see more profit. The livelihood of any business depends on attracting new customers and keeping current customers interested in the company. Reliable mass mailing services allow business owners the ability to generate hundreds and even thousand of hits to their business websites per day.
This is an amazing benefit to mass email services and should not be quickly overlooked by any professional, business or entrepreneur. This large stream of generated traffic to a business website combined with an appropriate website design will ensure that an online business is extremely successful. Business owners should make sure that they have a website set up that captures visitors' names and contact information as this will allow the business owner to further build their contact and customer database for future mass mailing campaigns.
Another great benefit to mass mailing with a mass email service is the added email customization options. Effective email marketing campaigns are those that have colorful texts, proper graphics, announcements and other important information about a business and their products. Many mass email services have free HTML building software for business owners to utilize so that they may construct more effective and personalized email messages. Some mass email services can even be hired to construct professional and unique email marketing message lay outs and the business owner will not have to worry about choosing the best design as professionals will already be working on that aspect.
Mass Email Software - Great Features From a Mass Email Service
If you're in the market for mass email software or a service that provides mass email marketing, it is usually simple to become confused with the different lingo and options that are thrown about. You can find many companies and internet sites that market mass email software. Finding out what meets your communication needs can be quite tough...but it doesn't have to be! In this article I'll show you 5 features that you absolutely need to have in your mass emailer, so read on!
A software's list management capability is the greatest component you should think about. Specifically, how powerful is the list management ability, and how simple is it to work with? Robust list management will allow you to insert, update, and remove as much or as few mailing lists as you need. You should be allowed to label your lists whatever you like. You also need to have the ability to manually add or delete users as needed (in the event somebody absolutely HAS to be on your list; and this is what all internet marketers shoot for, isn't it)?:)
The next must-have feature is the means for users to easily register and unsubscribe from the list. The industry standard is to provide an "Unsubscribe" link at the bottom of your marketing messages. This not only makes your potential customer happy, but it also supports the FTC's CAN-SPAM Act (letting a subscriber understand how to unsubscribe, and doing so in speedy fashion).
Next, you should make sure that your potential mass email service features both plain text and html formats. Unfortunately, there still lurks a handful of e-mail readers that do not understand how to read the html language! With plain text as a back-up, you don't have to worry if you need to send email to one of these out-dated clients.
Email personalization is additionally essential. Almost all mass email services will allow you to import a subscriber's facts directly into your template. A great company will provide you with the option to import any data you want from a number of formats.
Imagine, for only a moment, that you want to include your subscribers' complete name or their spouse's birthday into your email messages. If you had to incorporate these details manually, a list that's 5,000 subscribers strong would be extremely difficult to finish (it makes me tired just thinking about all that work:)). A great mass email service will allow you to pull that information from a database (or CSV file, or spreadsheet, etc) dynamically, based on a process that you define. Think of all the personalization possibilities you could throw into your marketing promotions!
Last, but not least, you need to verify the reliability of the mass email service you are considering. I know, I know...this should go without saying. There's a huge variety of both quantity AND quality mass email services out there, unfortunately. In fact, many will promise you the moon but actually deliver almost nothing (reminds me of my first girlfriend...but we won't go there. Reliability is just as important in a mass email service as it is in your paycheck. You don't notice when you've got it, but you sure as heck notice it when you don't!
Reliability is at the heart of a serious mass email service. The best way to know whether a mass email service is reliable or not is to do your homework on your own. Search the software name in your favorite internet search engine (Google, anyone?) or visit www.imacmailer.com to learn more.
Ensure to look at whether or not their product or service comes with a period to try the system out before buying. A great mass email service will offer a great product and will have no issues providing you with a trial period mainly because they are going to be confident that you'll purchase it
Email Service Provider and A Fax to Email Service
when choosing an ESP, or email service provider. Bottom line is email marketing is still the most effective way to build relationships with your list, it's the most effective way to communicate with your list and it's the most effective way to sell products and services to your list. There's nothing else better out there, period.
So when choosing an email service provider, what should you look for? What features are ones that are 'ultra-important' versus what features are not so important? How do you know which company is good versus which company has room for improvement? That's exactly what I'm going to cover now.
Here are 5 of the most important things to look for when choosing an email service provider.
1. Reliability & Deliverability - Your email service provider must be reliable at sending messages out on time, every time without fail. This is 'non-negotiable'. When you are crafting campaigns, you have to know your emails will go out at the right time and be received accordingly.
Look through customer reviews and ratings to see what's being said about the reliability and deliverability of the messages. If you can't find much about the topic, then that's a good sign because people are more likely to report negative news instead of positive news.
2. Spam Compliant - This feature almost goes without saying, but make sure the company you are researching is spam compliant. There are a few things every email must have to be spam compliant, and one of the 'biggies' is allowing people to unsubscribe from your list at the very bottom.
Now every good and reputable email marketing service I know has this feature embedded in everything they do, but just double-check for yourself. The last thing you want to have happen in your online business is for your email campaign to be shut down for being non-compliant.
3. List Segmenting - Part of building a solid list is being able to segment out your list in whatever way you want. For instance, if you want to separate your leads from your buyers (which is a good decision), or if you want to separate your leads from the different lead sources you have, a good email service provider will allow you to segment your lists.
As your online business gets bigger, and as your business evolves, you want to be able to send emails to only certain lists for specific purposes. If you just have one master list, your business will suffer and you will never be able to grow past a certain point. It's a good idea to plan out your lists ahead of time.
4. A/B Testing - Every successful Internet marketer conducts multi-variate tests in many different aspects of their business. Your opt-in box on your website is no different. Solid email service providers will have the ability to perform A/B tests for the opt-in forms you create to see which ones convert better.
You can test different headlines for your opt-in box, you can test different colors, you can test different text on the buttons, etc. You can pretty much test just about anything when it comes to an opt-in box.
5. Free Trial & No Long-Term Contract - Most good companies will have a free trial for the first 30 days so you can test their system without being locked into their program. If they don't have a free trial, that doesn't necessarily mean they are a bad company.
On the other hand, if the email service provider wants you to sign a long-term contract, run the other way. All the good companies have no commitments and they keep their customers by providing a quality service that meets expectations. As business owners and entrepreneurs, you should expect that.
There are more things you can look at when evaluating email service providers, but these 5 I've just given you will allow you to make a solid decision.
By the way, if you liked this article, you will probably like my new daily newsletter on real Internet marketing strategies and techniques. I am planning to send a daily training for 1 full year. If you like this article, you should like the daily training.
If you need a fax to email facility, you can use one of the many services which now exist which can receive faxes from a fax number you set up or specify, and then forward them to you as email attachments.
A good fax to email service will also allow you to send faxes, without the use of a fax machine, by simply sending the message you want to fax to a special email address. All these services mean that you don't need to have a fax machine, or, if you do have a fax number already, you can have the faxes sent to your email inbox.
Many people are choosing a fax to email service like this not only because it removes the need to have a fax machine, and because the faxes can go to several email addresses at the same time, in the same way several people can receive the same email message. You need to be a member of a fax to email service, to send and receive emails this way, but anyone who wants to send you a fax does not need to be a member themselves - they just send off their fax to your number in the usual way.
This has become a great way of giving contacts or customers the ability to send faxes to you, without the need for you to actually have a fax machine or a dedicated phone line.
Many people who are familiar with fax machines need to feel reassured that the fax sent by email actually went though, and for this reason the best fax to email services will let you confirm sent faxes via your login to their system, and by an email receipt you will get which confirms transmission of the fax. Another benefit of such a system is that faxes received and sent will be stored for a year.
Recently, with the rapid take-up of wireless devices, many people want to be able to receive faxes wherever they happen to be at the time, using their smartphone, Blackberry or PDA. Many of the top faxing by email services now offer the ability to actually do this. The convenience you gain here is obvious.
What about your actual fax number? When you sign up with an email via fax service, you will get a local fax number, or a toll free fax number to use.